The Evolution of Big Tech, Startups and Venture Capital: A Four-Year Journey

In the ever-evolving world of technology, the years from 2020 to 2024 brought about significant shifts, challenges, and triumphs for both big tech giants and startups alike. Let’s take a closer look at this four-year journey that reshaped the tech landscape.

2020–2021: Playing Catch Up

The period between 2020 and 2021 was marked by a sense of urgency among big tech companies. The rise of innovative startups, each with the potential to disrupt established industries, sent shockwaves through the industry. Fearing the possibility of being left behind, big tech giants felt the need to play catch up. This resulted in a flurry of activity, including acquisitions, investments, and rapid product launches. The race was on to stay relevant and maintain their dominance.

2022: Right Sizing and Survival

As 2022 rolled around, the tech ecosystem faced a new set of challenges. Both big tech and startups were forced to right-size their operations. Economic uncertainties and shifting consumer preferences led to budget cuts, layoffs, and a reevaluation of business strategies. It was a year of consolidation and survival, where companies had to adapt or face the risk of being left behind.

2023: Big Tech Emerges Stronger

In 2023, big tech emerged from the turmoil of 2022 stronger and more in control. Having weathered the storm, these giants refined their strategies, focused on innovation, and forged strategic partnerships. They regained their competitive edge and established a more streamlined approach to their businesses. On the other hand, startups struggled to regain their footing, facing challenges in funding and market penetration.

2024: The Gradual Resurgence of Startups

Towards the end of 2024, there was a glimmer of hope in the tech world. The stock market began to recover, and startups started to regain their confidence. However, it was a different landscape than before. Raising capital and closing deals became more challenging as investors became more discerning. They sought sustainable growth and profitability rather than just potential. Startups had to prove themselves in a more cautious market, leading to a gradual resurgence but with greater scrutiny and competition.

The four-year journey from 2020 to 2024 in the tech industry was a rollercoaster ride of innovation, consolidation, and resilience. Big tech companies evolved and adapted, while startups faced formidable challenges. Yet, through it all, the tech industry continued to push the boundaries of what is possible, reminding us that in the world of technology, change is the only constant.



Trace Cohen Angel Investor / Family Office/ VC

Angel in 60+ pre-seed/seed startups via New York Venture Partners ( Comms/PR/Strategy