The Internet’s Universal Process Sharing Platform, Minerva, Raises $1.1M Seed Round
Browser Extension Enables Instructions for anything on the Internet and Dramatically Cuts Communication Time by Eliminating Red Arrows and Screenshots
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Minerva Knows, Inc., announces its first financing of $1.1M. The round was led by Charge Ventures and Max Ventures with participation from Sagehill Capital, Bayes Capital, New York Venture Partners, and Tribe Capital. The company was founded with a mission to rid the world of wasteful and time-consuming red arrows and page diagrams that are a poor reproduction of true customer support on software applications and platforms.
Sharing process knowledge is a major unsolved problem. Anyone who has created process documentation for customers, for colleagues, or for training, knows this first-hand. Well run organizations create documentation for predictability and efficiency. But these documents are time-consuming to create, frustrating to use, and nearly impossible to maintain.
“I came up with the idea for Minerva after spending hours documenting how to deploy software to AWS. I couldn’t stand it. I thought: ‘there has to be a better way,’” said Joaquin Roca, Co-founder and CEO of Minerva. “By contrast, no one is confused by the simplicity of Minerva. This is a powerhouse product inside a lightweight, intuitive, and elegant interface. We are creating an important community-generated repository for finding, capturing, and sharing any process on the internet,” Roca continued.
“This is actually a huge burden lifted off of me… as we roll out our scheduling tool to 5 new people next week. I actually didn’t need to train a new hire to use our scheduler because she installed Minerva.” — Zoe Goodman, LifeLabs Learning
Key features and benefits of Minerva’s process knowledge platform include:
- Effortless creation of clickable instructions for anything, anywhere on the internet, even on properties you don’t own;
- Community collaboration and sharing of process knowledge through publicly available processes (which Minerva calls “recipes”) right when and where the knowledge is needed;
- Elimination of static assets (videos, screenshots, etc.) which are time-consuming to create and nearly impossible to update and maintain;
- Seamless support in a remote-first environment without having to get on yet another Zoom call;
- Support for native experiences through their SDK as well as a browser extension, which enables one continuous user experience across any number of websites, which is a major advantage.
At the heart of Minerva’s solution is a proprietary action-based sensing engine (FADE: Framework for Action Detection and Execution). While enabled, Minerva captures the actions you take, automatically creates documentation, and collapses the process into a shareable link with clickable instructions embedded. Professional documentation creators have reported the time it takes to produce these documents is dramatically reduced, often by 10 times or more.
As part of their launch, the Minerva team is partnering with other organizations and individuals to provide relevant and timely value to their communities. For example, they’ve compiled recipes helping people navigate arcane government websites, e.g., to check their voter registration or request an absentee ballot.
Pricing
To achieve their mission of making expert process knowledge accessible, Minerva users can create, share, and follow unlimited recipes for free. Minerva offers premium subscriptions (which include private recipes, team collaboration tools, and detailed metrics of user behavior and recipe performance) for paid clients with packages starting at $100 per month for up to 10 team members.
Minerva’s core product is free. Anyone can create, share, and follow unlimited recipes.
With premium packages, individuals and organizations can create private recipes, take advantage of Minerva’s suite of collaboration tools, and access a detailed analysis of user behavior and recipe performance. These packages start at $100 per month for up to 10 team members.
About Minerva Knows, Inc.
Minerva Knows, Inc. is a venture-backed startup based in New York that empowers anyone to effortlessly capture and share process knowledge, making screenshot documents obsolete. Minerva has the power to transform the internet. Minerva’s mission is to make process knowledge and expertise you can trust instantly accessible wherever you need it, right as you need it. This opens up the possibility for support teams, especially in companies that rely heavily on integrations, to give clients on-screen help even as they traverse other web properties. Minerva’s elegant, no-frills design creates a delightful experience for both the creator and end-user of the documentation, saving hours of painstaking work.
