Top 10 Questions Founders Must Be Ready to Answer When Fundraising


Fundraising is a pivotal moment for any startup founder. It’s a process that involves not only securing financial support but also convincing investors that your vision is worth backing. To stand out to investors, you need to be well-prepared to answer a variety of questions that will help them understand your business, its potential, and its risks. Here are the top 10 questions founders should be ready to address:

1. What problem does your product or service solve?

At the heart of any successful startup is a clear understanding of the problem it solves. You need to be able to articulate the pain point or challenge your business addresses and why it matters. This is the foundation upon which your entire pitch is built. Investors want to know that you’ve identified a genuine need in the market.

2. What is your unique value proposition?

In a competitive landscape, it’s crucial to explain what sets your solution apart from the rest. Investors want to understand why customers would choose your product or service over existing alternatives. This question forces you to define your unique selling points and competitive advantages.

3. How big is the market opportunity?

Investors are inherently interested in the potential for returns on their investment. You need to provide data and insights into the size and growth potential of your target market. This demonstrates that you’re addressing a sizable and scalable opportunity.

4. What is your business model?

Ultimately, your startup needs to make money. Describe in detail how you plan to generate revenue, whether it’s through subscription fees, advertising, e-commerce sales, or other revenue streams. Investors want to know how you intend to monetize your offering.

5. What is your current traction and key metrics?

Investors are keen on tangible evidence of your startup’s progress. Share your key performance indicators (KPIs) such as user acquisition, retention rates, revenue, and growth trajectory. This data provides proof that your business is gaining traction.

6. Who is on your team?

Investors invest in people as much as they invest in ideas. Introduce your core team members, their backgrounds, and why they are well-suited to execute your vision. Highlight their relevant experience and expertise.

7. What is your go-to-market strategy?

Having a great product or service is only part of the equation; you also need a plan for acquiring and retaining customers. Explain your go-to-market strategy, which may include marketing initiatives, sales channels, and distribution strategies. Investors want to see a clear path to reaching your target audience.

8. What are the key risks, and how do you plan to mitigate them?

No business is without risks, and investors understand that. Be transparent about potential challenges and explain your strategies for mitigating these risks. Demonstrating that you’ve thought through these issues and have a plan in place is crucial for building trust.

9. How will you use the funds raised?

Investors want to know how their money will be put to work. Be specific about how you intend to allocate the investment, whether it’s for product development, marketing, scaling operations, hiring talent, or other purposes. A well-defined plan shows that you’re financially responsible.

10. What is your long-term vision for the company?

Beyond the immediate future, investors want to understand your long-term vision. Where do you see the company in 5, 10, or even 20 years? Articulate your ambitions, goals, and strategies for sustainable growth. Investors are more likely to invest in a founder with a clear and inspiring long-term vision.

Bonus Question: What is your exit strategy?

While not always asked, it’s beneficial to discuss your plan for providing investors with a return on their investment. Potential exit options, such as acquisition or going public, should be part of your fundraising narrative.

In conclusion, fundraising is a multifaceted process that requires founders to be well-prepared, knowledgeable, and able to answer a wide range of questions. Being ready to address these top 10 questions, along with the bonus exit strategy question, will not only help you stand out to investors but also instill confidence in your business and vision. Remember, investors are looking not only for a viable business idea but also for a founder who can effectively communicate that vision and navigate the challenges ahead.



Trace Cohen Angel Investor / Family Office/ VC

Angel in 60+ pre-seed/seed startups via New York Venture Partners ( Comms/PR/Strategy